Category Archives: Case Studies

They Can?t Buy It If You Don?t Quote It!

Some have taken our multi-life (group) long-term care insurance message to heart and we greatly appreciate all of the proposal [...]

Is It Time For A Check-Up? Give Your Clients The Boost That They May Need!

There is a pervasive attitude shared by many agents about the long-term care insurance policies that they are trying to [...]

A Simple Question That Creates The Best Solution

A very successful financial planner in the San Diego area, that we have the pleasure of working with, starts the conversation about [...]

Describe The Risk & They Will Buy

Why do people purchase insurance of any kind’ Could it be because they perceive a risk to themselves or someone [...]

Something About Mary

Mary (not her real name) called me last Thursday.  She was referred by Genworth because her agent is no longer in [...]

Putting LTCi Tax Deductibility for S-Corp Owners & the Self-Employed Into Right Perspective

Thursday I had lunch with one of the ‘Old Lions’ of the life insurance industry here in the Greater Los [...]

When Will Consumers Finally Get It?

My friend Bill Robinson sent me a link to a New York Times article that should have been entitled Another Reason [...]

Thinking Through the Value of Employee Benefits?

I am an employer just like many of you and your clients.  I understand as well as anyone the impact of [...]

When Pigs Can Fly!

If someone were to tell you that long-term care insurance was less expensive than dental coverage you might have responded [...]

A Cautionary Tale For Agents & Consumers

The trend towards long-term care insurance product standardization and simplification may have taken a ‘hit’ recently. Without naming names let [...]