Category Archives: Case Studies

When Insurance Is More Important Than Ever

As I head towards my celebration of the Jewish New Year (5769) it is difficult not to take today?s financial [...]

Call It Multi-Life, Call It Worksite, But STOP CALLING IT GROUP!

First I want to thank those of you who joined us on April 29th for our Prudential Long-Term Care Insurance [...]

The Key Is Three!

While I do believe that the best days of long-term care insurance sales success are in sight, I look back [...]

Help The Client Feel The Pain and Then Shut-Up!

One of our most loquacious brokers, Steve, came into the office to order some proposals and pick-up some applications.  He related [...]

Long-Term Care Insurance Rate Increases on Policies We Sell Today ? How Big of a Problem is This Rea

I appreciate the concerns that many consumers and agents have regarding future rate increases on the long-term care insurance policies [...]

Beware of the Amazing Vanishing Insurance Benefit

In May 2006 California Broker published an article that I co-authored with a colleague who specializes in disability income protection coverage. [...]

The Undecided Vote

Are you interpreting ?MAYBE? as ?NO??  According to the 2007 AHIP/LifePlans 15-Year Study of  Long-Term Care Buyers & Non-Buyers 56% of non-buyers, people who [...]

O.K. Let Me Explain AGAIN!

AARP recently reported an unimaginable dearth of understanding when it comes to what American Baby Boomers don?t understand about long-term care?  In fact, [...]

WSJ ?Trading-Up? LTCi Policy ? November 14, 2007 by Jeff Opdyke

A number of you have asked me to comment on Jeff Opdyke?s rather non-helpful article in the November 14th Wall [...]

Do Your Clients Have A 401(k)(L) Plan? How About An LTCIRA?

Odds are that your clients and prospects own a 401(k), IRA plan or participate in an employer provided pension plan.  Why [...]