Barry J. Fisher has 30 years experience in the insurance industry. He was one of the first to see the vast potential for long term care insurance in the late 1980s. Since then, he has become a nationally-known expert in long term care products and distribution. He was the founding president of the American Association for Long-Term Care Insurance and is a past president of the California Association of Health Underwriters. He has been active in legislative and regulatory affairs, and in developing cutting-edge continuing education classes for agents.

He has published numerous articles about various aspects of long term care insurance. He developed a new concept for selling long-term care insurance in 2005, called the Less Than Lifetime Solution, to address the issues of affordability and simplicity for the emerging Boomer market. Currently he is rolling out a new LTCi product built around the Less Than Lifetime Solution concept, in association with the Republic Marketing Group, headed up by Ron Hagelman and Jim Nash, two national experts in long-term care insurance and brokerage distribution.

Susan Blais has a track record of boosting sales and profitability in health insurance, from her 20 years’ experience as a health plan executive.  She joined Barry, her husband since 1996, in March 2006 to assist him in promoting long-term care insurance through BJFIM/Paradigm.  Her background in helping agents build their business and in creating effective marketing and administrative systems is taking the mission of BJFIM/Paradigm to the next level of achievement.