Barry J. Fisher
Barry J. Fisher, LTCP, is President and CEO of Barry J. Fisher/Paradigm Insurance Marketing, one of the nation’s leading wholesalers of life and long-term care insurance. He has been a pioneer in marketing, sales and training for more than two decades and a vociferous advocate for the vital role of the agent in the insurance planning process. Barry is now focusing on using technology-based solutions to help non-traditional life insurance agents integrate life, LTCi and DI into their product portfolios.
Barry currently serves on the National Association of Health Underwriters Legislative Council and as the Chairman of the NAHU’s Long-Term Care Advisory Committee. He is a past-President of the Los Angeles and California Associations of Health Underwriters and has served in various other roles including CAHU Vice-President of Legislative Affairs and CAHU-PAC Chairman. In 2002 the California State Legislature recognized him for his leadership in legislative advocacy in the fields of health care and long-term care and in 2003 he received the National Association of Health Underwriter’s Legislative Achievement Award. In 1999 Barry co-founded the American Association for Long Term Care Insurance.
Barry began his life and health insurance career in 1976 with Metropolitan Life. He became an independent personal-producing general agent in 1980 and began his insurance marketing career in 1990. In 1995 he established Barry J. Fisher Insurance Marketing, Inc., a brokerage general agency focused on long-term care insurance with an emphasis on educating and training insurance professionals in the sale of LTCi and related products. He and Paul Kaplan formed Paradigm Insurance Marketing in 1996 in order to create a broad based life, long-term care and disability insurance offering.
Barry serves on the California Department of Insurance Curriculum Board and has participated in various CDI workgroups pertaining to legislative and agent education issues. He is a frequent contributor to industry publications on legislation and a variety of insurance related topics and is a sought-after speaker at industry meetings and events.
Barry can be reached by at (818) 444-7730 or barry@paradigmins.com.
Susan Blais
Susan M. Blais, LTCP, is the chief operating officer of Barry J. Fisher/Paradigm Insurance Marketing, a brokerage general agency focusing on life, disability and long-term care insurance products. She and her husband Barry focus on helping agents succeed at promoting these essential risk-management solutions to their clients.
Their brokerage provides unique support to agents and financial planners, by refining concepts and providing cutting-edge sales tools to enable them to expand their product portfolios quickly and easily.
Blais led a successful career in the health insurance industry for 26 years. She began in business-to-business sales at Group Health Cooperative of Puget Sound and retired as senior executive of a billion-dollar division of PacifiCare Health Systems, a Fortune 100 company. She held senior management roles in sales, marketing, product development, and operations at TakeCare Health Plans, FHP, and WellPoint Health Networks.
She has worked in every market segment from individuals to national accounts, and has a deep understanding of the worksite sale and the role of the independent insurance producer. Her background in implementing technology has enabled her to upgrade and update every system with a focus on user friendliness.
Blais has served on the boards of several organizations, including American Red Cross of Ventura County, California Association of Health Plans, California Association of Health Underwriters (Inland Empire and Los Angeles Chapters), MaxiCare Health Plans, Inc. and Phillips Graduate Institute.
Susan can be reached at (818) 444-7757 or susanb@paradigmins.com.