In Long-Term Care Insurance, Education Will Get You to the Super Bowl of Sales

Top agents, just like great athletes, hone their skills, learn faster and better ways to play their positions and discover new tricks along the way.  Consumers demand this. Doesn?t it make you feel great when a prospect tells you that your explanation of an obtuse insurance concept makes sense to them?  Or when it finally dawns on an existing client that a risk management deficit in their planning, an issue that you?ve raised on several occasions finally becomes clear and a problem that they?re going to solve?  Then they buy from you because they see you as the authority that has helped them see the light.

This doesn?t come from you sitting on your derriere watching football or soap operas eating chips and bon bons.  It is derived from the extra effort that you make to be the best and most knowledgeable insurance professional that you can be. When it comes to long-term care, in almost every survey, what consumers tell us most is that they want to understand the risk and the solutions to the problem, insurance being one of them.  This doesn?t mean that you need to be an expert in every aspect of long-term care planning; what it does mean is that you need to know enough to ask the right questions and then come to us for the specific answers and coaching that we provide to help you make the sale.

That?s why we spend more of our time educating our agents than any other brokerage general agency in the country. Our upcoming 8-hour certification courses are just one example of how we prepare you to handle the long-term care insurance need and sale.

In the next week or so we will be announcing our 2008 Spring Sales Caravan schedule. During March and April we will be traveling to Sacramento, Concord, San Jose, Fresno, West Los Angeles, West Lake Village and Anaheim to bring you up to speed on the best in LTCi products from the major long-term care insurance carriers and the latest technologies in LTCi sales techniques. If you?re just getting into long-term care insurance our Spring Sales Caravan will prepare you to talk to your clients and ask the right questions.  If you?ve been selling LTCi, the Caravan will help you re-focus and provide you with the depth of knowledge and sales acumen that you want in order to provide your prospects and clients with the best advice.

If you attended last year?s Spring Sales Caravan you will get early notification and be given an opportunity to register at last year?s tuition.  When you get that email act quickly as this offer will not last long.

We have much more in store for you in Q1 and throughout the year so check your emails or go to our BFJIM/Paradigm website for class schedules and information or call yourBJFIM/Paradigm marketing representative today.

barry@paradigmins.com

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